Updated: Jun 12
PPC (Pay Per Click) is an advertising model on the internet in which you have to pay a fee to the publishers, whenever you get a click. Previously digital marketing campaigns were centered around SEO (Search Engine Optimization) which aimed to make your website appear on search engine result pages.
5 Reasons Why PPC Is Mandatory For Your Business
The PPC model is totally based on the use of keywords. When someone searches for something, Online ads / Sponsored links regarding those keywords will appear. Whenever the website is clicked on, the advertisers will have to pay a specific amount. The use of the right keywords can help you gain more traffic to your website.
Tip #1 - Cost-Effective Marketing Strategy
Many business owners are afraid that PPC campaigns will cost them too much and not give them their desired outcome. A poorly implemented PPC strategy can prove to be costly, however it is the job of your digital marketing consultant to design and execute the perfect PPC campaign for you.
The online marketing agency you consult, will study your competitors and look for the long-tail and short-tail keywords which are right for your campaign.
A winning PPC strategy will skyrocket your sales and prove to be the most cost-effective marketing strategy compared to any other.
Tip #2 - Increased ROI
You should be aware that PPC is not a substitute for SEO. It is very important to generate organic traffic, but this will take a considerable amount of time. PPC on the other hand will result in quick and positive turnovers.
With the help of Google Ads and Facebook Ads, you will be able to reach a very specific target audience. This way you will be able to approach those audiences which are already looking for your product or service, this will result in higher ROI.
CTR (Click-Through-Rate) depicts the proportion of internet users who actually see your ad and the ones who click on it. Typically CTR is 2% which might not seem large but in terms of ROI this is a considerable numeric value.
Tip #3 - Trackable Campaigns
With PPC you can track your progress. You Are able to monitor the performance of your ads. If you are struggling to achieve your desired results you can have your campaigns adjusted accordingly.
Tip #4 - Fast Campaigns
The greatest quality of PPC is that it gives promising results within a matter of days. Even if the campaign isn’t going your way, you will have the time to adjust accordingly. Due to this reason, it becomes a cost-effective marketing strategy with high ROI.
In short, PPC will give your website the attention it deserves in a short span of time.
Tip #5 - Brand Promotions
Clicks are indeed necessary, but even if you don’t get them, PPC ensures your brand’s name is in the search results. It is right there in front of your target audience, increasing brand awareness and recognition. PPC makes your website visible to people, which can be useful in the long run, even though they initially don’t click on the link. It allows your brand to reach a wide net of potential customers, and it’s surely something a small business would appreciate.
5 Reasons Why PPC Is Mandatory For Your Business Conclusion
There is no doubt that SEO is a mandatory tool for any digital marketing strategy, but times have changed and now many businesses not only focus on generating organic traffic, but buy traffic onto their websites as well. This saves them a lot of time and effort.